Volvo and Artist Yazmany Arboleda Bring Futuristic Scenes to Brooklyn
Volvo is passionate about design, sustainability, and social responsibility — that’s why the automaker has joined forces with Brooklyn-based architect and artist Yazmany Arboleda to create a series of murals. Spanning neighborhoods as varied as Gowanus to Greenpoint, these massive, hand-painted pieces depict the environmental recovery and sustainable technology that could be achieved by 2030, the year that Volvo aims to have a fully electrified lineup.
More than just pretty pictures
As a proud Brooklyn resident for over two decades, Arboleda drew upon both his experiences with the local neighborhood and his knowledge of green energy when crafting his vision of the future.
“Volvo and I share a share a deep passion and sense of responsibility for creating a more sustainable world and leading others to follow suit,” stated Arboleda. The Columbian-born artist further explained that this has been a very personal project for him, due to his love of the Brooklyn area. To help him achieve his vision, he’s glad to have an automaker like Volvo in his corner. “Partnering with a brand that is willing to go big and bold in terms of protecting the environment and moving others to do better inspired me to create something that will harness optimism for a greener future.”
Janique Helson, Head of Brand Marketing at Volvo Car USA, concurred with Arbodela’s sentiment and expressed that the automaker and artist share similar goals. “Giving Brooklynites a tangible vision for the future also aligns them with the brand and our core values,” she said of the project.
A look at each mural
Cobble Hill’s painting displays a vision for a future with less pollution. Playing upon the dolphins sighted in the East River, this painting depicts a family snapping a selfie in front of algae-powered energy generators while dolphins frolic in the background.
Domino Park also hosts some magnificent wildlife — including humpback whales, which have been increasingly spotted in recent years. Arbodela has high hopes for this environmental healing to continue, and that’s why he’s chosen to depict whales breaching along the waterfront as electric taxis buzz by and wind turbines power the city.
By 2030, Arbodela envisions the Gowanus Canal coming alive with kayakers and swimmers, thanks to improved water treatment technology and green architecture that harnesses the power of plants to help the city consume less energy.
The futuristic Greenpoint mural showcases a skyline populated by vertical farms and solar panels. Eagle-eyed viewers will catch a glimpse of the Mandarin ducks gliding by, a species that has recently returned to Central Park.
In Arbodela’s imagined future for Williamsburg, residents will enjoy emissions-free public transportation, along with additional green spaces in urban areas. These city gardens will help regulate temperatures and provide clean air while also beautifying the landscape.
Each green, futuristic scene takes place inside the silhouette of a Volvo model. The brand’s electrified models, like the XC40 Recharge, fit right in with these idyllic visions of what’s to come. It’s a fully electrified model that boasts a cabin full of sustainable materials like wool and recycled plastics.
If you’d like to learn more about Volvo’s climate-neutral initiatives and the latest zero-emission Volvo models, visit us online or stop by our dealership.
This article is presented by Stadel Volvo.