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Each of the seven graduate companies focuses on reinventing city life for the better

URBAN-X, the startup accelerator at MINI Innovation and Strategy, graduated the seven companies of Cohort 05 at a special event in Brooklyn, New York, this past April. The companies making up the fifth graduating class of URBAN-X strive to reimagine city life as we know it through the development of hardware, software and Internet of Things platforms.

The seven startups from Cohort 05 — Borrow, Buildstream (formerly known as GearBuddy), Circuit (formerly known as The Free Ride), GreenQ, Thrilling, Toggle and Treau — developed their respective projects over the course of a 20-week accelerator program. Once completed, those projects were demonstrated to leaders in the public sector as well as potential investors and customers.

Each startup has the objective of solving key issues of urban living with innovation and ingenuity. For example, Circuit seeks to make mobility less challenging with short-range, fully electric transformation that is free to all commuters. Treau looks to decrease pollution in major cities with advanced climate control systems. With projects ranging from the digitization of construction to dedicated e-commerce for vintage and second-hand shops, the ideas generated by these seven startups take unique approaches toward making life in the city better for all.

“Cohort 05 is an incredibly impressive group of creative and innovative entrepreneurs who are driven by a passion to improve our cities” said URBAN-X Managing Director, Micah Kotch. “We’re excited to continue to support this group and see what comes next for these inspiring teams.”

With Cohort 05 a success, URBAN-X launches Cohort 06 this summer and is accepting applications for Cohort 07, which is set to launch in winter 2019. Cohort 06 will be the first to benefit from an increased startup investment, rising from $100,000 to $150,000 per startup. If you are interested in applying to be a part of an URBAN-X Cohort in the future, visit

This article is presented by Cincinnati MINI.
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